COMMUNICATIONS & MARKETING PROJECTS
BROUWERIJ HOMELAND
Content marketing / PR
I helped Brouwerij Homeland, a brewery in Amsterdam, with a successful new social media strategy and free publicity.
The videos on their social channels showcased their maritime theme and funny character. Over the course of 2 years, we reached more than 3.000.000 views.
We successfully collaborated with brands like Okura Hotel and the Krasnapolsky hotel. We launched beers together and invited media to enjoy the first taste during creative events. This resulted in beautiful free exposure on all channels.
LIEB MANAGEMENT
Communications / Marketing strategy and execution
At Lieb Management I was the account manager for Brand USA, Oman, Sunny Cars and Travel Texas. I represented these destinations and travel brands in The Benelux. My responsibilities were:
- Creating a Marketing Year Plan
- Pitching stories to media. These resulted in publications on platforms like The Outdoors, Manify and print media like LINDA Loves, Columbus Magazine
- Organized successful networking events where media and touroperators got the opportunity to learn all about the above destinations/brands
- Organized and accompanied press trips that resulted in more exposure in media
- Initiated and created media campaigns
- Wrote articles for media with creative angles for the above-mentioned clients
- Collaborated with other travel brands like touroperators and airlines
- Created social media strategies and content
EUROPA-PARK
Content Marketing
In 2022 I attended a press trip to Europa-park for the platform Travelgirls.nl. I created numerous articles and social media posts. These promote a several day stay at the resort and visits to the park and waterpark.
EEN DAGJE KAAS
Marketing / Content
I am writing a book about the best places in The Netherlands for cheese lovers. This book will be launched in 2025 and the research is currently broadcasted on Tiktok and Instagram.
One of the videos has already reached more than 300.000 views.
BUVANHA
PR
I help the travel towel brand Buvanha with free publicity. I pitch stories to my network. Up until now this already resulted in free publicity in media like National Geographic Traveler, Columbus Magazine, LINDA Loves, JAN Magazine, Cosmopolitan and Flair.